I love the Texas Rangers.
And being involved with the season-ticket community has caused me to think about something differently as a business owner:
There's a big difference between a customer and a fan.
A customer may use you once.
A fan comes back.
A fan tells other people.
A fan actually roots for you.
That's what I want for Martin Realty Group.
DFW doesn't need another average Realtor
There are plenty of real estate agents in North Texas.
If all we're offering is somebody who can unlock a house or put a listing into MLS, that's not enough.
Technology can do more every year.
The human part has to matter more.
I want our clients to remember:
They communicated.
They listened.
They knew what mattered to us.
They helped solve problems.
They didn't disappear after closing.
They cared.
We call it Fans First
Fans First doesn't mean everything goes perfectly.
It's real estate.
Things happen.
Inspections find things.
People get stressed.
Timelines change.
The question is what we do next.
Do we communicate?
Do we own the problem?
Do we find a solution?
Do we care?
That's where loyalty is created.
What I want MRG known for
Yes, I want great marketing.
Strong negotiation.
Great technology.
Professional agents.
But if somebody around North Fort Worth hears Martin Realty Group, I really want them to think:
“Those people take care of people.”
If we can earn that reputation, we'll keep earning the right to serve their friends and families too.
That's Fans First.
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